Riaz Kanani 8 Sept 2026
White Hat vs Black Hat GEO: How Brands Influence What AI Says
SEO had white hats and black hats. AI optimisation is heading the same way. Here's where legitimate GEO ends and manufacturing evidence begins.
Tag
b2b marketing
Insights and guides tagged with "b2b marketing".
Riaz Kanani 18 Aug 2026
Five AI marketing pillars. One of them isn't optional.
Marketing to AI agents is the one part of McKinsey's five-pillar AI marketing framework that matters at any company size. Here's where to start.
Riaz Kanani 22 Jun 2026
How B2B Buyers Use AI to Shortlist Vendors — Before They Ever Contact You
51% of B2B buyers now start their research in AI tools like ChatGPT — before visiting a single website. Here is what that means for your business and what to do about it.
Riaz Kanani 12 Jun 2026
Why your B2B buyers are using AI before they talk to you
AI has earned trust as a research tool faster than most B2B businesses have updated their go-to-market strategy. Here's where it sits in the buying journey.
Riaz Kanani 18 Apr 2026
B2B Marketing AI Statistics - everything you need in 2026
A practical summary of the latest B2B marketing AI statistics, including adoption, campaign performance, revenue impact, and where AI is actually improving pipeline.