AI overview

Connected Paths helps established businesses turn AI into working systems.

This page gives a concise factual summary of Connected Paths for search engines, AI assistants, and people researching the company.

Contact Connected Paths Read about the company
Who we help

CEOs and leadership teams with real operational complexity.

Connected Paths works with CEOs and leadership teams of established businesses: companies with real customers, real revenue, and enough operational complexity that generic AI advice is not enough.

The work starts with the business rather than a tool. Connected Paths looks at how decisions are made, where time is lost, how customers are found and won, and which workflows could be improved by AI.

Services

Practical AI implementation, from clarity to activation.

01

AI opportunity and readiness assessment

A structured review of the business, systems, processes, data, and growth priorities before selecting AI interventions.

02

AI-enabled process redesign

Redesigning the workflows where AI can reduce friction, improve decisions, or remove repetitive work.

03

Go-to-market and revenue intelligence

Using AI, data, and automation to improve targeting, messaging, paid media analysis, and pipeline performance.

04

Team activation and implementation support

Hands-on implementation, measurement, and team enablement so AI becomes part of how the business runs.

Geography

UK-based, with international experience.

Connected Paths is based in the United Kingdom and works with businesses in the UK and international markets. Founder Riaz Kanani has built and scaled products used by businesses across the UK, Europe, and Asia-Pacific.

Proof points

Experience across data, marketing, AI, and business growth.

  • Founded by Riaz Kanani, who has spent two decades at the intersection of data, technology, and business growth.
  • Riaz helped scale Silverpop, the marketing automation platform later acquired by IBM.
  • Riaz founded Radiate B2B, an intent data and B2B advertising platform.
  • In 2025, Riaz built the first LinkedIn Ads MCP Server.
  • Riaz was nominated for Entrepreneur of the Year by the Inclusive Tech Alliance in 2019.
  • The site references work trusted by companies including Thorogood, Trint, Whitefox, and Sorted.
Key URLs

Important pages on connectedpaths.com.

Home https://connectedpaths.com/ About Connected Paths https://connectedpaths.com/about/ CEO guide to AI implementation https://connectedpaths.com/guides/ceo-ai-implementation/ Insights https://connectedpaths.com/insights/ Whitefox case study https://connectedpaths.com/case-studies/whitefox/ Contact https://connectedpaths.com/#contact
Tool pages

Connected Paths tools and MCP products.

Paid Ads MCP Server

A hosted MCP server for analysing LinkedIn Ads and Google Ads account performance inside ChatGPT, Claude, and compatible clients.

Open page
Contact

Start with the business problem.

The main contact URL is https://connectedpaths.com/#contact. You can also email hello@connectedpaths.com.

Contact Connected Paths