Riaz Kanani 12 Jun 2026
Why your B2B buyers are using AI before they talk to you
AI has earned trust as a research tool faster than most B2B businesses have updated their go-to-market strategy. Here's where it sits in the buying journey.
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Thoughts, essays, experiments, and playbooks for building better organisations.
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Riaz Kanani 11 Jun 2026
The real reason AI isn't working as well as it should for your business
The ceiling most businesses hit with AI is not a model problem. It is a data problem. Here is the framework that changes what AI can actually do for you.
Riaz Kanani 4 Jun 2026
AI Adoption Statistics for Established Businesses - everything you need in 2026
The latest AI adoption statistics for established businesses, including the gap between AI usage, mature rollout, employee adoption, and measurable returns.
Riaz Kanani 30 May 2026
What to hire for when AI is doing more of the work
AI has commoditised domain knowledge faster than most organisations have updated their hiring criteria. Here's what to hire for instead.
Riaz Kanani 16 May 2026
How to implement AI in your business
Most AI implementations fail not because of the wrong tools, but because of the wrong order. Here is the sequence that actually works.
Riaz Kanani 9 May 2026
AI Project Failure Statistics - everything you need in 2026
A data-led view of why AI projects fail, where pilots stall, and what separates high-performing AI programmes from activity without outcomes.
Riaz Kanani 25 Apr 2026
Why disconnected sales and marketing systems are now your most expensive problem
McKinsey's latest B2B research shows a 60/21 revenue growth split between market leaders and laggards. The gap is whether the commercial system is connected.
Riaz Kanani 18 Apr 2026
B2B Marketing AI Statistics - everything you need in 2026
A practical summary of the latest B2B marketing AI statistics, including adoption, campaign performance, revenue impact, and where AI is actually improving pipeline.
Riaz Kanani 11 Apr 2026
Why AI doesn't fix a broken process - it amplifies it
AI doesn't paper over broken processes the way humans do. It amplifies whatever it finds. Here's what the research shows and what scaled AI teams do differently.
Riaz Kanani 6 Mar 2026
The right order to introduce AI into your business
AI amplifies what it touches. If your foundations aren't ready, AI creates faster noise, not better decisions. Here's the sequence that actually works.
Riaz Kanani 1 Mar 2026
How AI is Changing LinkedIn Ads Performance Analysis
LinkedIn Ads performance analysis is changing. Imagine being able to ask an AI assistant, “How are my LinkedIn Ads campaigns doing this week?”, and instantly get a clear answer.
Riaz Kanani 14 Feb 2026
The paid media signal most teams misread
Your paid media dashboard tells you what happened. Intent signals tell you what's coming. Here's how to use both to stop optimising for last month.
Riaz Kanani 7 Feb 2026
AI doesn't fix a broken process. It scales it.
AI amplifies whatever system it touches. If your processes are unclear, AI makes that worse, faster. Here's how to fix the foundation before buying any tool.
Riaz Kanani 17 Jan 2026
Most AI Projects don't fail because of the technology
Most AI projects don't fail because of the technology. They fail because success was never defined first. A practical framework for CEOs making AI bets.
Riaz Kanani 14 Nov 2025
The web is dying
Unbelievably, the web has been around for three decades. We are at the start of a new journey that will see the web as we know it disappear.
Riaz Kanani 10 Apr 2025
B2B Advertising: The Ultimate 2026 Guide to Strategies, Examples & Trends
Everything you need to know about B2B advertising.
Riaz Kanani 1 Apr 2025
LinkedIn Advertising Stats - everything you need in 2026
We update our stats pages continuously, and this LinkedIn Advertising Stats page is no different. For B2B Advertisers, LinkedIn Advertising is hard to ignore — ad revenue reached $8.2 billion in FY2025, up 18.3% year-on-year, and is projected to hit $9.7 billion in 2026 (WARC, 2026).