About Connected Paths

The gap between AI
strategy and results.

Connected Paths is an AI transformation consultancy. We work with CEOs of established businesses to identify where AI creates real leverage — and then implement it in a way that actually produces results.

Most of the AI conversation right now is happening at the strategy level. That conversation is useful, but it is not the hard part. The hard part is getting from that conversation to something working inside your business.

“That is the gap we exist to close.”

What we do

We start with your business, not a tool.

We are not a technology company. We are a business partner who uses AI as the engine. That means we do not arrive with a preferred tool or a fixed framework. We look at the processes that are slowing you down, the decisions that take too long, the growth levers that are not being pulled — and we work out where AI can make a real difference.

Then we help you build it, measure it, and make sure your team is using it as a genuine part of how the business runs, not as a bolt-on.

We work with CEOs of established businesses — companies with real customers, real revenue, and real operational complexity.

Where we typically find leverage
How you find and win customers
How your business operates day to day
How your team spends their time
Who we are
Riaz Kanani
Riaz Kanani
Founder

Founded by Riaz Kanani.

Riaz has spent two decades at the intersection of data, technology, and business growth.

He has built and scaled products used by businesses across the UK, Europe, and Asia-Pacific — including leading the expansion of Silverpop, the marketing automation platform later acquired by IBM. He went on to build Radiate B2B, an intent data and B2B advertising platform. In 2025 he built the first LinkedIn Ads MCP Server, putting AI-powered advertising analysis directly into the hands of practitioners.

He was nominated for Entrepreneur of the Year by the Inclusive Tech Alliance in 2019.

How do you take something genuinely useful and make it work inside a real business, with real constraints, at real scale?

That is the through-line across all of it. And it is the question Connected Paths is built around.

How we work

Structured to leave you in a better position.

We are not structured for long retainers and ongoing dependency. We are structured to get something working, transfer the capability, and leave you in a better position than we found you.

01
Clarity

A structured look at your business, your systems, and where AI can create the most impact. You leave knowing exactly what to do first and why.

02
Embed

Redesigning the processes where AI can make the biggest difference, and building it in properly rather than bolting it on.

03
Activation

Making sure you and your team are using AI confidently as part of how the business runs — not something that lives in a separate workstream and quietly gets abandoned.

Start here

Want to understand if this is right for you?

The guide covers how to assess whether your business is ready, what good AI implementation looks like, and the questions worth asking any AI consultant — including us.