What AI implementation actually looks like in practice.
Two businesses. Different challenges. A clear starting point in both cases.
Most AI case studies are either vague or written about companies with dedicated tech teams. These aren’t. Whitefox is a lean creative publishing agency that needed to work smarter without adding headcount. Thorogood is a global management consultancy that had deep expertise and a limited digital reach. Both knew what they wanted. Neither had the internal capability to get there alone.
Connected Paths works with professional services firms and B2B technology companies across the UK and internationally. These are two of those engagements — written with the clients’ input and published with their approval. Together, they show what AI implementation case studies, B2B paid digital case study evidence, and ABM advertising case study work look like when the client and consultant stay close to the actual business problem.
Case Studies
AI Implementation
Creative publishing agency · 14 years · 2,000+ book projects
A lean creative publishing agency that needed to work smarter without adding headcount. Connected Paths helped the team move from AI ambition to adoption, with pitch preparation time cut by 42%.
Read the full story →“The engagement with AI tools has definitely improved, and the confidence to do that. It's definitely generated an attitude towards it that wasn't there before.”
— Hannah Bickerton, MD, Whitefox
ABM & Paid Digital
Management & data consultancy · Global · 3+ year partnership
A global management consultancy with deep expertise and limited digital reach. Connected Paths built paid digital capability across Google, LinkedIn, and YouTube while supporting an account-based growth strategy.
Read the full story →“We were reliant on existing lists, the vendors we work with, events we run. We wanted to reach wider — to audiences we couldn't reach through those means. You've enabled that.”
— Alaistair Jones, Global Head of Marketing, Thorogood
Who we work with.
Connected Paths works with professional services firms — consultancies, agencies, and advisory businesses — and B2B technology companies. Typically established businesses with 20–200 people, where growth is the priority and bandwidth is the constraint.
Ready to be a case study?
If you have the ambition and want to know whether Connected Paths is the right fit, start with a conversation.