6 Mar 2026
The right order to introduce AI into your business
AI amplifies what it touches. If your foundations aren't ready, AI creates faster noise, not better decisions. Here's the sequence that actually works.
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Thoughts, essays, experiments, and playbooks for building better organisations.
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1 Mar 2026
How AI is Changing LinkedIn Ads Performance Analysis
LinkedIn Ads performance analysis is changing. Imagine being able to ask an AI assistant, “How are my LinkedIn Ads campaigns doing this week?”, and instantly get a clear answer.
14 Feb 2026
The paid media signal most teams misread
Your paid media dashboard tells you what happened. Intent signals tell you what's coming. Here's how to use both to stop optimising for last month.
7 Feb 2026
AI doesn't fix a broken process. It scales it.
AI amplifies whatever system it touches. If your processes are unclear, AI makes that worse, faster. Here's how to fix the foundation before buying any tool.
17 Jan 2026
Most AI Projects don't fail because of the technology
Most AI projects don't fail because of the technology. They fail because success was never defined first. A practical framework for CEOs making AI bets.
14 Nov 2025
The web is dying
Unbelievably, the web has been around for three decades. We are at the start of a new journey that will see the web as we know it disappear.
10 Apr 2025
B2B Advertising: The Ultimate 2026 Guide to Strategies, Examples & Trends
Everything you need to know about B2B advertising.
1 Apr 2025
LinkedIn Advertising Stats - everything you need in 2026
We update our stats pages continuously, and this LinkedIn Advertising Stats page is no different. For B2B Advertisers, LinkedIn Advertising is hard to ignore and saw 10% year on year growth (9% in constant currency) in Q1 FY2025 (Linkedin, 2025).